How effective are your programs?
And how do you find out?
We know that program evaluation is important, yet few of us know how to do it well. Questionnaire design, survey techniques, and visitor observation were the focus of the Latin American Education Workshop 2013.
The workshop was developed and presented by Dr. Maggie Esson, IZE Regional Representative for Europe (Chester Zoo, UK) in consultation with Sandra Gomez, IZE Representative for Latin America (Zoo Santa Cruz, Colombia) and MariaEugenia Martínez Arizmendi (Guadalajara Zoo, Mexico).