Gen Z’s Views on Zoos & Aquariums

August 7, 2015  

Lynn Allan from the Wellington Zoo, wanted to share this interesting research with you all on Gen Z’s Views on Zoos & Aquariums (their overall attitudes, views on best types of experiences in Z&As, and why they visit or why not): http://content.yudu.com/A3oeic/GenerationZ/resources/index.htm?referrerUrl.

There is also another document worth looking at (produced by the same organisation) on the power of story-telling: http://content.yudu.com/A2rouu/StorylightItcan/resources/index.htm.